Understanding Social Media, The Role and Function of facebook instagram likes fans
Share and make substance incorporate online journals, informal organizations Social Media is an online media, the users can easily participate, share and create contents include blogs, social networks, wikis, forums and virtual world. Blogs, social networking and wiki is a form of social media that is most commonly used by people around the world. Another opinion says that online networking is an online media that backings social communication and social media uses web-based technology that transforms communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media as “a gathering of Internet-based applications that assemble on the ideological and Web 2.0 technologies, and that enable the creation and exchange of customer delivered content”.
Social networking is a site where everyone can create a personal page, and after that associate with companions to share data and communicate. Among the other largest social networking Facebook, Myspace, and Twitter. If the traditional media using the print and broadcast media, the social media internet use. Social media invite anyone interested to participate and contribute openly and feedback, comment, and share information in a short time and infinite.
Currently, the Internet and mobile phone technologies become more advanced, the social media, too, is growing rapidly. Now to access facebook or twitter for instance, can be done anywhere and at any time simply by using a mobile phone. So fast people can access social media resulted in a major phenomenon of the flow of information not only in developed countries but also in Asia. Because of the speed of social media also began to appear replace the conventional mass media role in spreading the news.
The rapid development of social media like now because everyone could have their own media. If to have a traditional media such as television, radio, or newspaper needs large capital and labor are much, then another case with the media. A user can access social media using social media to the Internet network to which access is slow even though, without a great expense, without the expensive tools and be done alone without representatives. We as online networking clients can unreservedly alter, include, modify either text, image, video, graphics, and various other content models.
Social media has characteristics, as follows:
Messages are conveyed not only to one person but can control every aspect of many examples of messages through SMS or internet
Messages are conveyed freely, without having to go through a Gatekeeper
Messages are conveyed tends to be faster compared to other media
Recipient determines the interaction time
Growth in Social Media
The rapid development of social media like now because everyone could have their own media. If to have a traditional media such as television, radio, or newspaper needs large capital and labor are much, then another case with the media. A user can access social media using social media to the Internet network to which access is slow even though, without a great expense, without the expensive tools and be done alone without employees. Social media users can freely edit, add, modify either text, image, video, graphics, and various other content models.
The Role and Function of Social Media
Social media is an effective business promotional tool because it can be accessed by anyone, so the network could be more widespread promotion. Social media becoming an indispensable part of the marketing for many companies and is one of the best ways to reach your customers and clients. Social media just as blogs, facebook, twitter, youtube,Instagram, google plus has a number of benefits to the enterprise and faster than conventional media such as print and TV ads, brochures and flyers.
Social media has advantages compared with conventional media, among others:
In a conventional media production required a high level of skills and superior marketing skills. While social media is very easy to use even for people without basic IT can also access it, all it takes is a computer and an internet connection.
Social media offers an unrivaled opportunity to interact with customers and build relationships. The company gets an immediate feedback, ideas, testing and managing customer service quickly. Not with the traditional media are not able to do that, the traditional media is only doing one-way communication.
Traditional media can reach out globally but of course the cost is very expensive and time consuming. Through social media, businesses can communicate information in an instant, regardless of geographic location. Social media also allows to customize your content for each market segment and gives businesses the opportunity to send a message to more users.
Social Media Functions
When we define social media as a communication system so we have to define the functions related to communications systems, namely:
Proofil organizing company employees in a relevant social network and market position relative where you are now. The establishment of a social media policy training, and education for all employees on the use of social media. The establishment of an organization’s blog and community integration in relevant content. Paste research to find where your market.
Listening and Learning
Making the monitoring system to hear what your market wants, what is relevant to them.
Thinking and Planning
By looking at stages 1 and 2, how you will remain in front of your bargain market and communicate to the market. How social technologies improve operational efficiency market relations.
Establishes effective measures are essential to measure whether the method used, the content is created and the tools you use are effective in improving your market position and relationships.